SPAL’s History is consistently based on brand’s values. Since its inception, SPAL promotes design, innovation and quality as part of its corporate culture. Being the first ceramics company to launch a design competition (in 1970), SPAL has, since then, maintained partnerships with schools of design and materials engineering. Its in-house design department. The company was also responsible for marketing collections by reputed international designers, such as Stefanie Hering, David Queensberry, Martin Hunt, the Danish studio Seidenfaden Design Copenhagen, among others.